ONE BOLD MOVE CHANGED EVERYTHING.

Heineken's General Counsel used PERSUIT to elevate the legal function as a better partner to the business.

Ernst van de Weert
General Counsel, Heineken

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“The one task from my CEO when I started this role was to elevate the legal function as a better partner to the business.”
Ernst van de Weert — General Counsel, Heineken

When Ernst van de Weert took on the General Counsel role at Heineken, his CEO gave him one clear mandate: elevate the legal function as a better partner to the business. In the wake of COVID, with budgets under pressure and the C-suite demanding cost control, Ernst knew transparency would be the key.

Heineken partnered with PERSUIT to bring a competitive, data-driven approach to outside counsel management. The platform revealed new firms capable of delivering superior work at reduced rates — firms that had never previously been on Heineken's radar.

The ROI was quick and measurable. PERSUIT gave Heineken a form of transparency on external counsel that Ernst had never seen before — across all operating companies globally. It became the tool that proved the legal function could deliver measurable business value.

Quick ROI

• On technology investment
• Best-fit firms
• New pricing transparency revealed hidden value
• Global reach

Across all operating companies

What PERSUIT delivered for Heineken.

CEO-level transparency

PERSUIT gave Heineken's leadership clear visibility into outside counsel spend and performance.

New firm discovery

Competitive processes surfaced firms delivering better outcomes at lower cost.

Budget discipline

Data-backed decisions helped Heineken demonstrate cost control to the business.

See what your peers are achieving.

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